CFO Shenanigans 

If you are staring at a forecast that refuses to cooperate, you are not alone. Slow market adoption and insufficient customer outreach usually travel together, and from a CFO perspective they are not “sales problems” in isolation. They are capital efficiency problems that show up as delayed payback, volatile forecasts, and a growing dependence on a small number of deals. When your outreach consistently reaches the right people with a crisp promise and your onboarding consiste

In a lot of companies, especially the ones growing faster than their processes, the Controller and the CFO can feel like two titles for the same person with two different calendars. I have lived that movie. One day you are debating revenue recognition and the next you are pitching the board on cash runway like your life depends on it, because it kind of does. The healthy way to think about it is this: the Controller owns the integrity of the numbers, and the CFO owns what the